The eighth survey based on imagining ‘a new model for FFA and the professional leagues’ is now live.
The focus of Principle VIII is to create an operating and governance model for the A-League, W-League and Y-league which is fit for the current circumstances.
A major challenge for the professional leagues remains how best to effectively capitalise on football’s market advantage as Australia’s largest club-based participation sport and to convert a good portion of the game’s 2 million participants into ‘fans’ – currently, less than 7% of these are members of an A-League or W-League club.
Given the current circumstances and financial realities confronting Australian football, it is prudent to consider a new model to operate the professional leagues that builds on the work of, and has regard to the pros and cons of the current model.